Marketing Swimwear to College Students: Study Breaks College Media Presents Must-Know Strategies to Capture the Business of This Demographic This Spring and Summer

Spring and summer are rapidly approaching, and as students all over the country shop for swimwear to gear up for Spring Break, upcoming pool parties and more, there are plenty of opportunities for businesses to capitalize. Here Study Breaks, a leading college media entertainment company, presents businesses with must-know strategies for marketing swimwear to college students.


Austin, TX (PRWEB) March 04, 2014

As the polar vortex dissolves into the heat of spring and summer, students everywhere will be shedding unwanted layers and gearing up for a semester of pool parties and water-based excursionsfor which, naturally, theyll need some stylish swimwear.

Retailers and designers both large and smallespecially those targeting college studentswill consequently switch gears, using their marketing dollars to promote all their stock that is now in season andhopefullydestined to fly off the shelves.

But in a demographic where trends are notoriously short-lived, its going to take more than a big budget for a business to convince students which brand to embrace and where to spend their money. Here Study Breaks, a leading college media entertainment company, presents businesses with must-know tips and strategies for marketing swimwear to college students.

Be Unique

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Students are constantly looking for retail thats unique. Whether cleaning out Grandpas closet in search of something retro or scouring online databases for that next-level look, students are eager to not just follow trends, but start them.

Flag prints, dollar signs and even marijuana leaves all started out as obscurities within the retail marketplace. After brands like Huf focused on a certain symbol and made it a staple in their product pattern (in this case, the marijuana leaf), students were introduced to an unfamiliar but interesting aesthetic and endorsed the brand as their own.

However, simply copying a long-existing trend can lead to a look thats either overplayed or just clich. (Especially because in most cases, by the time the product is in stock, the trend will already be over.)

Thats why its crucial to stay in tune with whats trending, and the best way to gauge what is current is social media. Its important to stay on top of pop culture trends as theyre on the upswing. If one can incorporate a certain symbol of an arising trend, one could very easily end up with something that turns into a must-have on every college students swag checklist.

Market Hyper-Niche Patterns

When searching for a specific design or theme idea for a product to successfully market to college students, along with a focus on whats trending, one can capitalize on the hyper-niche market that is a specific university.

Demonstrating school spirit and an appreciation for the college town via the incorporation of specific colors, mascots and logos (if one can get licensing), slogans (think Roll Tide! or Hook em!), local landmarks and skylines, etc. in any product is a great way to demonstrate camaraderie with students and appeal to them on a fundamental level. After all, while college students are perhaps the most diverse demographic imaginable, there is one thing that unites them all, and thats their enrollment in a university that theyre almost certainly proud of. And by capitalizing on this pride, businessesespecially of the small, local varietycan present a product that many students are sure to be clamoring for.

Offer Coupons

When all else fails, students will always respond to the right price. Often a properly placed coupon can serve as the tipping point, inspiring students to make a purchase that they perhaps otherwise wouldnt. Although retail price is often driven by perception, a price reduction can only benefit a retail company aimed at the college market, where most students are operating on a small budget.

To start trending, a business needs to get their product in the hands (and, in this case, on the bodies) of college students. Creating a coupon and selling ones product at a low price is an investment of sorts: when students start representing the company by sporting the product, they are, by proxy, advertising the company that created the product. Once the product is in high demand, then companies can offer coupons less frequently, and bank on the pure popularity of the product. But the initial key is breaking into the college market, and a coupon is the perfect way to begin this process.

Work Social Media

Social media integration is a must, and properly working ones social platforms can often mean the difference between company success and failure. While posting new content is a social media obligation, growing ones page through contests and coupons is the driving force behind boosting sales.

Here are a few ways to use social media for the marketing of swimwear:

Run third-party ads
Like-gate ones page when offering a coupon, meaning that to receive the discount, students have to like the company page first
Create online contests (perhaps a photo contest where students submit pictures of themselves doing something interesting or awesome in the companys product or a modeling contest designed to find the new face of the brand)
Experiment with different platforms
Create buzz with exclusive content
Study Breaks College Media provides a one-stop solution for small businesses, providing them with big marketing strategies and delivering college students.

Study Breaks magazine is an award-winning line of monthly entertainment magazines for college students with a mission can best be explained through its slogan: We are college life. Published by Shweiki Media Printing Company, it is distributed in five Texas cities (Austin, Houston, San Antonio, San Marcos and Lubbock). (Studybreaks.com)






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